Susan Castle

People Don't Buy Things - They Buy People

In today's interconnected world reputation matters more than ever before. No longer is it good enough just to be brilliant at what you do – you need people to know who you are, what you do, what you stand for and what you’re great at. 

 

 

The essence of personal branding is what people say about you when you’re not around. To be truly successful, you must take conscious control of the messages you project and ensure that all your communications are in alignment with what you stand for.  To do this, you must create a powerful and inspirational brand that others find easy to talk about and are excited to share with others.

 

 

Topics covered will be:

 

 

Standing In Your Power - getting massive clarity around your values to create unshakeable strength and integrity

Brand Promises that Inspire - aligning your values with your goals to create personal and professional attraction

Wonder Woman - how alignment drives confidence and adds value to your brand. Includes some tricks to raise confidence when you're challenged.

Your Personal Brand Story. Crafting a compelling story for your personal brand.

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